Description:

For this project, the priority was keyword research. I conducted comprehensive keyword research to identify relevant terms and phrases related to the test website topic. I would consider factors such as search volume, competition level, and user intent to prioritize keywords effectively. Below are the results from my final report of how I optimized and ran Google ad word campaigns for measurable results. The goal was to have the most impressions, clicks, the highest click-through rate, and the lowest cost per click.