Wal-Mart Blocking Chart Assignment
Description:
In this assignment,​ I created a blocking chart that enables strategic planning of advertising placements by outlining the schedule, frequency, and distribution of ads across different channels (e.g., print, digital, broadcast). It helps ensure that advertising efforts are aligned with marketing objectives and target audience preferences.​ By visually mapping out ad placements and scheduling, my blocking chart facilitates the optimization of the advertising budget. It allows for efficient allocation of resources by prioritizing high-impact channels, timing campaigns effectively, and minimizing wasted ad spend. Advertising blocking charts facilitate coordination and integration across multiple channels and platforms. They help ensure consistency in messaging, maximizing the synergies between different advertising mediums. Through my strategic planning and scheduling, this blocking chart helps maximize the visibility and reach of advertising campaigns. It identifies optimal times and placements to reach the target audience effectively, increasing the likelihood of engagement and conversion.
